Registrato: 29/07/19 06:43
|Advertising is a very precise science. It finds its bases in many different fields including copywriting , psychology and even math. In recent decades, we have observed a slow but steady beautification of advertising. For marketing experts this can work. For less savvy advertisers, it is a huge pitfall that draws attention away from the much more important aspects of a successful selling proposition. Faulty advertising costs its makers billions of dollars a year, and almost all are guilty of it , even the huge corporations.
For the sake of clarity, let us define advertising as a call to action, that action being a purchase, a contact for more information or a clickthrough. This distinguishes the former from marketing at large including branding and awareness campaigns , which serve more to build a basis for the influence to make prospects act.
You will see many of today's internet marketing ?gurus? recommending volumes several decades old. There is a good reason for this. Many of those volumes were written by direct marketers that engaged in extremely costly mailings. These ads have to produce optimal results or they produce losses. The upside is that results can be measured and broken down to a ridiculously precise extent. In fact very small fluctuations in these figures separate success from failure.
Back to basics.
First and foremost is the written word. Nothing replaces a captivating headline and solid advertising copy. For headlines, the goal is to grab attention and qualify. Prospects must immediately recognize that the ad is addressed to them and they must also be drawn into the main copy. Ad copy should be as abundant as needed to tell the whole story, or however much of the story is needed to lead to the action you are soliciting.
For internet marketing, this generally means getting a clickthrough to your sales page or that of the affiliate product you represent. There are pre-determined recipes for this purpose: ?how to? , 'secret?, ???, ?you? as well as too many to list here.
The headline of this article is an amalgamation of several psychological triggers that force attention. ?Which one of these 4? suggests options where the target may be able to find something that applies to them. Moreover it poses an exact number and precision is always appreciated. ?Are you guilty of? capitalizes on the fear of not doing things correctly and the word 'sin? gives emphasis to this idea.
Without further ado, here are the 4 biggest mistakes you can make in advertising.
1) Being pretty instead of selling. This is really deadly. You don't need to impress with your design , you need to make a sale, and words sell.
2) Not following a formula. Formulas exist because they work. Use them.
3) Forgetting, even for a single instant, to concentrate on your MDA , Most Desired Action.
4) Not testing different models. This is one of the most painful shortcomings of many marketers. They try an ad and if it's not profitable the first time, they drop it entirely. If it is profitable, they continue to run it. Here, there is usually an enormous amount of room for improvement. Fluctuations in sales of the order of 500 to 800% are not uncommon?
Advertising comes in many shapes and sizes , with different costs associated to them. Do your research, purchase and read books by the likes of David Ogilvy and follow formulas that are aimed towards direct mailings. The results you get will far outweigh any effort you expend or money you invest.
EVA Air Is An Airline With An Up And Down Historical Background. EVA Air, pronounced “E – V – A,” is an Asian based international airline passenger carrier operating out of Taiwan. Privately owned , this Asian-based airline has been doing business successfully for years. There are a variety of investors that have put millions of dollars into this company. The business aspect of EVA Air is a combination of clever management and memorable slogans. Even though 20 years has passed, the slogan “Fly EVA Air and Feel the Difference” is still remembered. “Sharing the World, Flying Together” has been their slogan for the last five years. We will now detail several key facets of this Asian airline. They have quite a range of airplanes to choose from, all of which are used for specific purposes when hauling cargo or flying passengers to their destinations. What you will find are the Boeing 777 , Airbus A330 and Boeing 747 airliners. In addition to the newer models, they also still use the McDonnell Douglas MD11 and Boeing 747’s for hauling freight. The latest addition to their fleet is their cargo hauling line which works adjacent to the passenger services. Having this combination is not a rarity in the airline industry especially with the economy on a downturn. As world commerce grows larger each and every year, so does the need and demand for freight liners. It is actually more expensive for an airline to handle passengers opposed to freight.
Just a decade ago, EVA started making massive strides forward to expand their international presence. They were able to do this because they had an air fleet that made it possible for this to happen. To this end , the airline placed orders for four of Boeing’s 777-300ER long range heavy aircraft. Their expansion also included Boeing 777 variants which was another sizable investment. EVA was looking to provide destinations to the US and Europe; hence the long range aircraft. Also, they placed orders for Airbus A330-200 aircraft and designated them for Asian destination service.
After serving an amazing 6 million passengers during 2007, it is easy to see they have come a long way from their humble beginnings in the 80s. Participating internationally has allowed this company to grow into one of the most highly praised and competitive airlines in the industry. Honored with the prestigious .